Vellvette Lifestyle Pvt Ltd, which owns and operates the beauty brand SUGAR Cosmetics, has entered into a joint venture with actor Kareena Kapoor Khan for its Korean skincare brand Quench Botanics.
This comes when Korean beauty products are gaining strong traction in the country.
“Quench Botanics is a 100 per cent made-in-Korea natural brand designed for Indian skin. We have set up a joint venture partnership with Kareen Kapoor Khan. As a company, we will be able to bring in the expertise around distribution and content production. Kareena brings her passion for the category and will help in educating consumers. Indian consumers are ready to embark on a journey to take better care of their skin and educationis very important to build a credible brand. So she is coming onboard as a co-owner and strategic investor,” Vineeta Singh, Co-founder and CEO of SUGAR Cosmetics, told businessline.
Quench Botanics, which was launched last year, offers a range of Korean skincare products.“We want to collaboratively build this into a ₹100 crore net revenue brand over the next 12 months,” Singh added.
While the overall skincare industry in India is pegged at about ₹12,000 crore, Korean beauty products still comprise a small segment.
